Getting Instagram to inspire travelers

The goal of this project was to get more winter sports enthusiasts to travel to Alberta, Canada; inspired by pictures from Instagram.

THE PROJECT

During my internship at Superhero Cheesecake, an award-winning digital production studio from Amsterdam, I got to work on a project for Travel Alberta: The Instatrip.

In the project, we used pictures from Instagram to inspire new travelers to go to Alberta, Canada.

The project won multiple awards, we won a The FWA mobile of the day award, and got nominated for an Awwward. For more details about the project, check the video that Eigen Fabrikaat made, below.

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Getting Instagram to inspire travelers | Case Study by Ronald Baars